Taiwan is an island that is often overshadowed by its Asian neighbors. Despite its relative stature, its outsize influence on foodies and adventure seekers mean it’s one of the world’s least well-kept secrets. Taiwan BJJ embodies this dynamic and gives jiu jitsu practitioners a hard-to-pass reason to return to the island for their annual, international bjj/no-gi tournament. By mixing captivating photography, bold touches of color and playing off the iconic Taipei 101 structure, we created a print campaign that included posters, flyers and other supporting materials that fused the excitement of the city and the energy of the sport.
ServicesCreative Direction, Design